The Grenada Tourism Authority has announced a second edition of the Pure Grenada Destination Magazine, renewing its partnership with international publishing house Greydoor Publishing to produce a premium publication that places Grenada, Carriacou and Petite Martinique before international audiences.
The first edition was launched in December 2025 and marked what the authority describes as a more editorial approach to destination marketing, giving the tri-island state a platform for deeper storytelling. The second edition will continue that direction, with stories built around local craftsmanship, culinary traditions, cultural heritage, nature and community-led initiatives.
Kirl Grant-Hoschtialek, Chief of Operations and acting Chief Executive Officer of the Grenada Tourism Authority, said the new issue offers another chance to present the destination through its people and communities. «The magazine encourages curiosity and discovery while giving our stakeholders a platform to share what they offer and to tell their stories,» she said. «Ultimately, it is about creating a deeper connection with the destination and capturing the moments that linger with visitors long after their trip.»
The publication is intended to give prospective visitors a broader view of Grenada, one shaped not only by attractions and amenities but by the people they meet, the places they encounter and the stories they carry away. Responsible tourism and sustainability will also feature, with coverage of efforts that contribute to the wellbeing of communities and the environment.
Tornia Charles, the authority's Chief Marketing Officer, said the magazine forms part of a wider shift in how the destination reaches travellers. «As destination marketing continues to evolve, we want to reach audiences in ways that go beyond traditional promotional content,» she said. «This edition of the magazine allows us to bring together the many voices and perspectives that shape our destination. It also creates a space for our local stakeholders to reach new audiences and increase visibility for their businesses and offerings in our key markets.»
The authority said it remains committed to sharing the stories of the tri-island state through the voices of its people and the experiences that make the destination distinctive. For local operators, the magazine offers a route into key source markets at a time when Caribbean destinations are competing for attention from travellers planning longer-haul trips.
The announcement comes as Grenada, Carriacou and Petite Martinique continue to position themselves in the regional tourism market, where destination marketing increasingly relies on narrative and community voice rather than conventional advertising. The second edition is expected to carry that approach forward, pairing the islands' natural and cultural assets with the perspectives of the people who live and work there.
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